I go old school with these ... I snail-mail them in a handwritten addressed envelope to renters. The envelope I use is the thinnest I can buy because I want the money card inside to be seen through it. Here's why I think it works so well - The person looking at the envelope is compelled to open it to get at the money inside! The message inside my money card is geared toward first-time buyers and renters. I tell them I can help them buy a home and pay less money a month then they are paying in rent. I handwrite what they pay for renting vs. owning a home. I have a mailing list for all the apartment buildings near me, so I know they are all renters and what they pay in rent. The combination of a handwritten address envelope with "money" visible through it, and then customization (their actual rent I handwrite on each money card), is without a doubt is the most effective marketing I have ever done! These cards work like magic getting me leads!

When I show homes the seller often asks to leave our card; 9 out of 10 times I find a pile of cards from other agents that have been there previously. However, when I leave my card it always gets the most attention! If my clients see me doing this, they inquire why I am leaving money. I jokingly tell them that it's the cost of doing business!

Actual Cards Left At A Listing!
Which One Do You Think The Seller Remembers?

In one day, I have reached hundreds of people in a relatively short amount of time by placing my money cards under the driver's side windshield wiper or between the door jams of each car in a parking lot. Walmart is like pay dirt! I even put some in the shopping carts 🙂 I use them to get listing leads and offer them a home warranty if they list with me. These things work, and it's so much fun marketing with money!

We have a real estate magazine rack outside our office door; I use our money cards to bookmark where our ad is located. I also make sure I do this when I take one of the magazines to a listing appointment. I want the seller to find my ad quickly. The reaction I get when they open up the magazine and find "money" is priceless! When they laugh and smile, it makes my job getting the listing just a little bit easier and fun. These cards are a blast!