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BILL-BOARD Drop cards are not just advertisements for your product or service; they are powerful vehicles for delivering the message you want to share with the world. As marketing tools, they are incredibly effective and cost-efficient. But remember, the success you achieve with drop cards is directly tied to the message you craft inside them.
Having a compelling and memorable message is paramount for success. Combine this with expert placement techniques and consistent use, and you have a winning formula. In this edition, you’ll discover over 101 drop card ideas. While some may resonate more with you than others, they are all designed to ignite your creativity. Some may even inspire a more effective concept, which is fantastic!
This eBook isn’t about covering every possible placement idea. Instead, its purpose is to encourage you to think innovatively about marketing your product or service. It’s about helping you stand out in a crowded market. So, dive in and let these ideas inspire you to take your marketing to the next level with drop cards!
The Marketing Possibilities Are Endless!
HAIR SALONS #32
Give one to your beautician (or barber). They regularly network (talk to others). Give them two; Tell them one for their purse or wallet, and the other is for their mirror! Tell them to tell their customers that ($100 on the mirror) was a tip from a satisfied customer – watch how they will repeat that story!
Unbelievably effective at your local fair! Just think of all the kids that will find your dropped cards…why is this good? Children find these cards irresistible fun, and show them to everyone! Don’t worry; they will show their parents eventually! It’s all about networking, and fairs are packed full of locals.
TRADE SHOWS #19
There’s nothing better than having a mass of people walking around in Isles. Drop them along as you walk. Bring a lot of cards – you’ll need them! Now your card will be in the hands of potentially hundreds if not thousands of prospects! ATTENTION VENDORS: Drop them in front of your booth – guaranteed to strike up a conversation. TRY IT!!! Highly effective!
GAS STATIONS #11
Every time you fill up – drop a card. Put one on top of the pump; throw one on the other side of your pump. This is the perfect location! Always keep a bunch of cards in your glove box.
WAITING ROOMS #45
Put some on the coffee or end table, in between magazines as you read them, or why not on top of the reception desk!
OPEN HOUSE OR MODEL TOURING #71
Place one in a drawer or cabinet. Drop one on the closet floor. Leave one on the countertop. Open houses (or model homes) are an excellent source of leads. Locals that tour them just because to letting “future residents” know of your business first before your competition.
PARKING LOTS AND WINDSHIELDS #91
Your area parking lots are a HUGE treasure trove of potential prospects in one easy to get to location … it’s time to get on your gorilla suit and place your BILL-BOARDÃ‚Â® under the wiper of each car in the lot!* You can easily hit hundreds of residents in just one day!
FLEA MARKETS #23
Walk around, drop them, hand them to merchants, or place them on display tables as you pass by. Flea markets are an excellent location to find loads of people each and every weekend.
GET ANOTHER 91 EVEN BETTER DROP CARD IDEAS!